| Welcome to our information page on the Extraordinary Food social contribution programme |
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| What is Extraordinary Food contribution? |
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We believe that we all can change the world one bit at a time, making a difference with every purchase you make. Under the Extraordinary Food contribution scheme a small percentage of the revenue of a food or drink product or service goes to projects and causes feeding and educating children in need around the world..
Extraordinary Food has set up their unique contribution system so your business can become a member and help towards sustainable and effective giving. More and more in today's society there is ever increasing pressure from the consumer that business and brands are trusted and give back in some way, something that your brand and product can deliver through Extraordinary Food contribution. We would argue
that if the shopper was faced with a choice of products to pick off the shelf, they
are likely to opt for the one that demonstrates a small contribution (just 1%!)
to good causes. |
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| What is ‘effective’ giving and why is it important? |
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Effective giving is giving in a sustainable way. If we all give a small part on every purchase we make we won’t notice the difference, but a lot of us together can contribute a huge amount every year on an ongoing sustainable basis..
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Effective giving also means helping people in need so they can empower themselves. We do that by feeding children in schools, where children are fed at the same time as getting an education, an education that can empower them out of poverty. |
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| Who can get involved? |
Any business or service related to the food and drink industry, be it products, shops, restaurants or pubs, the list is endless! |
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| How do we know all the money will get to good causes? |
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100% of the contribution raised via your company will go direct to the causes we have chosen. This is done by Buy1Give1 In England the contribution raised goes to Global Angels , a charity which is very dedicated in helping children and has spent a lot of time and effort sourcing and vetting great causes. There is total clarity for you and your consumers aroundwhat happens with the contribution and we will share information about progress made. |
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| Why is this contribution valuable for member companies, brands and products? |
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We believe that this contribution programme adds value in a number of ways for member companies. First and foremost the benefit is revenue generation. It is a fact that consumers in 2005 spent £29.3 billion on ethical products* and we are at the tip of the iceberg. Consumers care that your business cares and is doing its bit to contribute to a healthy and wealthy planet for the next generation. Extraordinary Food provides a solution for any business to proactively participate in contribution as part of a CSR (Corporate Social Responsibility) agenda. To that end consumers who are aware of contribution members have immediate knowledge that those products are making a difference to global poverty and contributing to food projects around the world. |
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| Benefits for member companies: |
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- Contribution companies can use the Extraordinary Food logo and badge (above) on their packaging, branding and other communications to recognise their social contribution and proactivity around corporate social responsibility to new and existing customers and consumers.
- Consumers will choose member products over competitors because of their recognised quality and social contribution and it only needs to be 1% contribution!
- Member companies have the benefit of awareness and sales to a brand new consumer audience via the Extraordinary Food on-line shop.
- Extraordinary Food will highlight and communicate the stories around brand contribution with consumers, leaving the brand partners to do what they are best at.
- Extraordinary Food can do this more effectively, by being an independent benchmark and dedicating specific time and resources to raise consumer awareness.
- There will be a community of Extraordinary Food contribution members, generating further opportunities and benefits for members.
- Extraordinary Food will be a global brand providing distribution opportunities abroad via global licensees.
- Participating companies will enjoy the significant leverage of the Extraordinary
Food brand and associated marketing and PR.
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| *Source: Business Superbrands 2008 |
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| For further information please contact: eat@extraordinaryfood.co.uk |
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